The cost-of-living crisis: What does it mean for your online marketing?

Pile of coins with red arrows showing percentages on the table
23rd September 2022 | | Blog, Marketing, Pay Per Click

There’s no getting away from the uncertainty surrounding the cost-of-living crisis. Whilst people are already feeling the effects of rising prices, it’s only predicted to be even more challenging over the coming months. So what does this mean for UK dental practices? 

Whilst there is no one-size-fits-all solution for weathering the cost-of-living crisis, there are some steps you can take to ensure your dental practice is well placed to do so. It might be tempting to pause all of your online marketing efforts but doing so might result in a downturn of leads. No new leads = no new patients. 

Whilst patients will likely spend less, anything they do invest in will be given much more thought and consideration. People are less likely to make spur-of-the-moment purchases, meaning they’ll be researching products online and searching for the best deals. A good, online marketing strategy will ensure your dental practice is in the running when consumers are looking for services like yours. 

Keeping your marketing activity running will also give you a competitive edge. Due to the current client, It’s likely that some practices in your area may be pausing the PPC meaning you’ll have less competition online. This will result in your ad receiving more impressions when users are searching for your services. On the flip side, if you were to pause your PPC, you could be leaving the door open for competitors to pick up the lion’s share of leads.  

However, there might be a point where you need to reduce your marketing costs, so rather than pause it altogether. Across the board, we’ve seen a drop in interest and an increase in competition for higher-priced dental treatments such as Invisalign and Dental Implants, whilst seeing a boost in Emergency and New Patients campaigns. Adjusting your marketing strategy and focusing your attention on what patients looking for, can help cut unnecessary spending.

Ask your current online marketing by asking yourself: 

  • Is this what my patients are searching for?
  • Am I offering the best prices? 
  • If not, am I offering a better treatment quality than my competition?
  • Is it easier for patients to get to me?
  • Am I spending enough to compete? 
  • Is it easy for patients to contact me or book an appointment?

If you’d like more advice on how you can optimise your marketing spend over the coming months get in touch with one of our dental marketing experts on 01202 677277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2022
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents