Search Engine Marketing Success
1. Quick Form
Having a easily accessible quick contact form on each page of the website will aid the patient in requesting additional information about the services that you offer.
2. Landing page
Utilising landing pages for your PPC campaign is a must. This will limit the amount of information delivered and provide a clear path to conversion, ultimately maximizing your return on investment.
3. Reporting
Google Analytics is the best tool to measure traffic and user behavior on your website. Monitor keywords to ensure your PPC budget is being spent efficiently.
4. Content Optimisation
Regularly updated content will keep your site fresh and updates mean that there is constant activity happening on the site. With regards to a PPC campaign, content is an important component to any successful landing page. The content must engage the patient in order for them to request additional information.
5. Keywords
Keywords bring traffic into your site from the search engines. Once you’ve determined which keywords to focus on, ensure the keywords are targeted. Specific long-tailed keywords will bring qualified traffic to your site. Including targeted keywords throughout the site content will result in higher rankings in search results as well as showing patients relevant information that coincides with their search.
6. Call to Action
Ensuring a strong call to action is utilised throughout your website is important. As well as a contact form, use a trackable phone number placed in a prominent location on the website.
7. Social Media
There are many different ways to integrate social media into your overall marketing strategy. Patients will be interested in learning about the practice and what it represents/has to offer. Its all about getting a human element across so that patients can see that you’re not ‘scary dentists’.
8. Testing
Test your content, images and call to actions to determine the ideal combination to convert patients. You should see how many people visit your site within a period of time or how long each user stays on each page of the site via Google Analytics.
If you would like any further information then give the Dental Design team a call on: 01202677277.
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