What is a landing page?
This is the page which appears in response to a person clicking a sponsored advert within Google’s search engine results page.
The content and design of your landing page affects your quality score, which influences your advertising costs and your ad’s position.
You’ll get a better performance and have savings down the line, if you have a fully optimised landing page. To get the most out of your landing page, you need to make it easy for the patients to contact the practice and learn about the particular treatment they are interested in.
If your ads point to your homepage or a poorly optimised landing page, your ads may show less often, which means that you could be missing out on patients and spending more than you need to!
Here are some tips for a high quality landing page:
Make sure that your landing page is relevant to your campaign, adgroup and the keywords triggering your ad. Ensure that the content on the page is useful to the patient; show off your practice’s unique selling points.
Be clear about whatever you’re advertising and who you are. It’s important to make it easy for patients to contact you with a large phone number and clear contact form.
Your landing page should have a clear call to action- patients shouldn’t need to hunt around for what they are looking for. Link back to your website so that patients can see the full website if they wish.
Remember your landing page is your shop window, so take a step back and ask friends and family for their honest opinion on whether they would contact the practice based on what they see.
If you would like further information about Google Adwords, give Dental Design a call on 01202 677 277 and we’ll be happy to help you.