Long tail keywords are search terms with relatively low search volume and competition levels. Long-tail keywords can drive a huge amount of high-converting traffic to your website and dramatically increase revenue for your practice. The length of the keyword isn’t…
Does your website still run elements of Adobe flash? Sorry to break the news to you but now is the perfect time to think about a website re-design! Google search has recently announced that before the end of this year…
“The biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” – Pandu Nayak (Google’s Vice President of Search) Only a minor update then… What is B.E.R.T Google update? This…
A lot of people are now (I hope!) fully aware of SEO and the importance of the context surrounding it. It’s the essential backbone to the content of your pages. If your content itself is not good quality, then no…
Algorithm updates are a change or improvement in how the search engine reads and understands a Google user. The algorithm is constantly building a profile on a user then uses this to deliver personalised search results. Google’s aim is to…
Pick your keywords It is helpful if you get into the mind set of your potential patient or client when picking keywords for SEO. Maybe you could use Dentist Location for example as a targeted keyword that should bring patients…
When it comes down to marketing the website of your dental practice, want it to attract and retain new patients. However managing a website when you should be caring for your patients can be a little challenging. If you are…
What do you say when you search for something online? You ‘google it’. Most Dentists know that it is more important to rank well for Google rather than Yahoo or Bing but how much market share does Google actually command…
Search terms are the keywords or phrases that are used when people use a search engine such as Google. These search terms can be categorised into 3 types, with different user intent behind them: 1. Navigational Search Terms Navigational search…
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