Why do long tail keywords matter

28 November 2019 | | Marketing, Search Engine Optimisation

Long tail keywords are search terms with relatively low search volume and competition levels. Long-tail keywords can drive a huge amount of high-converting traffic to your website and dramatically increase revenue for your practice.

The length of the keyword isn’t necessarily what we refer to when we say “longtail”. In reality, long tail keywords just have to be extremely specific – it just so happens that longer keywords tend to also be more specific.

Because longtail keywords are so specific, fewer people tend to search for those particular keywords, which might discourage some people from trying to rank for them, because they consider it a waste of time.

However, this is where there is an opportunity. Longtail keywords tend to not be as competitive because of their low volume, so if you’re able to create content that ranks for a variety of longtail keywords relevant to your practice, the traffic you do get is much more qualified.

Finding long tail keywords to rank for

1. Use Google Suggest

Google Suggestions are a great source of long-tail keyword variations. Just start typing your primary keyword into the Google search box and see what variations Google suggests. If it turns up in a Google suggestion, you know that it’s a phrase people are searching for.

2. Use Google’s Related Searches

This is the same principle as the Google Suggestions that appear while you’re typing your query, but these suggested related searches appear at the bottom of the search results, below the first page of organic results. You may get slightly more suggestions here and they may be slightly more personalized.

3. Use Different Keyword Research Tools

  • WordStream’s Free Keyword Tool
  • Google Trends
  • Social Media Tools

The more keyword tools you use, the more long-tail keyword variations you’re likely to find.

4. Analyse Your Analytics

Your analytics will tell you many of the keyword phrases that lead visitors to your website. By looking through these keywords, you’ll be able to find a bunch of long-tail queries that are driving traffic for you. These keywords may be relevant to your business but not yet highly targeted by a single page on your site.

To find these long-tail keywords, go into your analytics and locate your organic keyword referrals (Traffic Sources > Sources > Search > Organic).

5. Analyse Your Search Query Reports

If you’re running a PPC campaign, don’t forget to use your Search Query Report, just one of many ways that PPC data can inform your SEO. Your Search Query Report shows you the search queries that drove people to click on your ads, rather than your organic search results.

If you would like any further information then give the Dental Design team a call on 01202677277.

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