A lot of people are now (I hope!) fully aware of SEO and the importance of the context surrounding it. It’s the essential backbone to the content of your pages. If your content itself is not good quality, then no matter how much ‘keyword research’ you undertake or how much effort you put into pursuing backlinks – not much is going to work! BUT if you have significant relevant content – you can expect the visibility of your page to increase! Let’s run through some tips on what makes a great SEO content page.
Let’s dive into the tips:
Keyword research – When researching keywords, you need to make sure the keywords have a good search volume. This metric is based on the number of users actively searching these terms. Placing a good volume alongside an average “difficulty level” will help find that happy medium for niche keywords you have the likelihood to rank for
On & Off-page SEO – This is when we get into the bits that follow more of a checklist, make sure the following is all sitting correctly on your page:
User experience – All the content you produce will be no good if it isn’t readable by your audience! Make sure your page is responsive for all mobiles/tablets and desktop devices.
Speed – This one is a bit of an obvious one, how many users will stay on your page if it is super slow?! Not many, do regular speed tests and optimise in activities such as browser caching and removing unnecessary videos & images.
Sitemap – Make sure your sitemap is submitted to the search engine and is indexable.
CONTENT! – After taking some time and making sure all the above tasks have been completed, it is now time to add your content. This is the most important step; you want your content to be optimised and readable as well as inserting internal and external links. Make sure your content is relevant to the audience you’re targeting.
Following the above steps, you will ensure you are proactively undertaking the best practices to make your website as visible as possible.
If you believe your site is currently lacking in regards to SEO and poorly optimised then feel free to get in touch on 01202 677 277 for a no obligation discussion regarding your website.