Google’s robot (Googlebot) goes from site to site everyday to crawl their content and add it to their index. Ideally you would like Google to view the site as a user would, but if certain files like images, CSS or…
Top tips for mobile optimisation…post Pigeon
6 March 2015 | Marcus Amberton | Search Engine OptimisationIn my last blog i wrote about the Google Pigeon update, how it has now rolled out to the UK and what effect it has had on the local search results. Pigeon was a game changer for local search, as…
Did Google Test Removing Descriptions from Search Results?
6 March 2015 | Leigh Brown | Search Engine OptimisationGoogle has been testing a number of changes in how they present search engine results from reducing the number of characters shown in titles to changing the colour of the stars in the Google places listings. It has recently been…
Mobile Usability as a Ranking Factor in Google
27 February 2015 | Leigh Brown | Search Engine OptimisationWe have been telling our clients that Google are putting more emphasis on mobile usability and how sites are optimised for mobile devices. Over the last few months Google has started to add “mobile-friendly” labels to their search engine results…
Would Your Practice Like More Patients Each Month?
20 February 2015 | Lucy Mander | Blog, Marketing, Pay Per Click, Search Engine Optimisation, Social MediaThe Big Three: Search Engine Optimisation – Search Engine Optimisation is an art and one of the best ways to get traffic to your website which then leads to an increased amount of new patients. Being higher up the search…
You may have noticed a change in your rankings over the Christmas period due to Google’s new local ranking algorithm (that launched in the US earlier this year) being rolled out to the UK, Canada and Australia at the end of December. The update,…
Customers and businesses both benefit when a business is reviewed on Google. Customers can make informed decisions based on information from people they trust. Businesses can strengthen their relationship with customers by directly engaging with reviewers on Google. To encourage…
Bounce rate is defined as “the percentage of visitors to a particular website who navigate away from the site after viewing only one page”. However is a high bounce rate always an indication of there being something wrong with your…
In short, no. However, it is true that Google now looks for meaning, rather than specific keywords when ranking websites. So if you’re obsessing about ranking for one certain keyword, for example ‘Dentist Reading’ you might struggle. When Google scans…
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