You may have noticed a change in your rankings over the Christmas period due to Google’s new local ranking algorithm (that launched in the US earlier this year) being rolled out to the UK, Canada and Australia at the end of December. The update,…
Customers and businesses both benefit when a business is reviewed on Google. Customers can make informed decisions based on information from people they trust. Businesses can strengthen their relationship with customers by directly engaging with reviewers on Google. To encourage…
Bounce rate is defined as “the percentage of visitors to a particular website who navigate away from the site after viewing only one page”. However is a high bounce rate always an indication of there being something wrong with your…
In short, no. However, it is true that Google now looks for meaning, rather than specific keywords when ranking websites. So if you’re obsessing about ranking for one certain keyword, for example ‘Dentist Reading’ you might struggle. When Google scans…
YouTube can be a great source of traffic. If you are considering using this platform or are already using it then you might want to give your videos the best chance of being seen as YouTube can be an incredibly…
Marketing Predictions For 2015
30 December 2014 | Lucy Mander | Creative Design, Marketing, Search Engine OptimisationWith just two days left in 2014, it’s time for some annual digital marketing predictions for the upcoming year. 1. Content marketing – Content marketing has become a large part of many marketing budgets. Businesses are continuing to move from…
As 2014 draws to a close, Google has released an insight into some of the top searches made using their search engines globally over the course of this year. Robin Williams, whose untimely passing dominated headlines in summer 2014, was…
10 Ways to improve SEO Rankings
11 December 2014 | Lucy Mander | Marketing, Search Engine OptimisationThere are hundreds of things that you could be doing to help your rankings. On page SEO is perhaps the most important process not only for better rankings but also for a successful internet marketing campaign. Here are just ten of…
You’ve put so much time, energy and love into your dental practice website, I’m sure you want the world to see it! It can be hard to know where to begin when thinking about how you want to be found…
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