Google has been testing a number of changes in how they present search engine results from reducing the number of characters shown in titles to changing the colour of the stars in the Google places listings.
It has recently been rumoured that Google has been testing removing descriptions from the search results listings as well. Gianluca Fiorelli spotted the test, or possible bug in Google Spain (Google.es). Many people in the SEO community aren’t a fan of this not just because it doesn’t look right but meta descriptions do serve as a useful online marketing tool.
Whilst meta descriptions do not directly affect search engine rankings, they are extremely important for helping a site’s CTR (click through rate). The 150-160 character length of the descriptions acts as a place for a webpage’s advertising copy. Writing a compelling description with important keywords can help not only increase the visibility of the page in search engine results but can also persuade users to click through to your site.
So what do you think?
Do you think Google was really testing what users think of the search results without descriptions or do you think it was a bug?