Do you want more patients to share content on your blog? When website visitors share your content, you get more views which leads to more visibility and engagement therefore its important to optimise your blog content for sharing and tools to help you.
1: Experiment With Blog Titles
The titles of your blog posts have a huge impact on the number of shares they get. Make sure you write compelling titles that will strongly encourage people to click on your post. At the end of the day when someone shares your content on any of the social media channels, the title is one of the key things that will entice them to click on it and read more.
“Emotional Headline Analyzer” helps evaluate if your title is going to appeal to the emotions of your website visitors. Enter your proposed title and it will give you a rating out of 100%. You can then tweak the title until you get a higher score.
“Social Warfare” allows you to specify the text that’s shared when a visitor clicks the Tweet button as the title you use in your post may not be the perfect title for Twitter.
“BuzzSumo” is a content research tool. Enter the name of your practice website to find out which content has the most shares. This will give you good insight into the type of posts/titles that get the most attention.
2: Mobile Friendly
Optimise your website/blog for mobile sharing, so your fans can share on the go. Access your site on your mobile device to see how easy or difficult it is to share content. Then make adjustments so your mobile sharing is more user-friendly.
“SumoMe’s” share bar allows people to post your content across many channels. When a visitor browses your blog content on a mobile device, a share bar appears across the bottom of the screen. This makes it very obvious and easy to share.
3: Reshare Content
After you create a new piece of content, come up with a schedule to share it several times, so more of your audience sees it as It’s highly unlikely that 100% of your audience will be online when you share a blog post, especially on a platform like Twitter, so the majority of your followers probably won’t see it.
4: Make Image Sharing Easy
Create engaging images for your posts and then encourage your patients to share them.
Among other functionalities, “SumoMe” allows you to put social sharing icons on images. Therefore, when someone hovers over an image in your blog post, they will see an option to share on Pinterest, Facebook or Twitter. Click on any of the buttons, and the post is ready to share.
5: What are the best times to post
The best time to post content depends on multiple factors and a lot of it comes down to trial and error. Use tools such as “Buffer” to schedule content for a variety of times. Then look at the analytics to see which times got the best engagement and activity.
Another option is “SocialBro”, which shows you the times of the day your audience is on Twitter. Other social network analytics such as Facebook Insights will show you what you post, when you post and the Facebook reach/interaction on all of them.
6: Create Tweetable Messages
Make things as easy as possible for patients who want to share your blog content. Provide simple shortened “meta” details summing up your entire post. Then, when someone shares your content to Twitter, Facebook, LinkedIn or Google+, it will be displayed in the best possible way. “Know.em” has a tool for checking to see if pages on your site are optimised correctly for sharing on social media.
Add “ClickToTweet” links to your site, so your visitors can effortlessly share your content via Twitter. Pre-populate tweets to make it easy for website visitors to share content from your blog post via Twitter.
Sign in, authorize the app and create a simple tweet: a title, quote, stat or question in the text, along with the article link. Then add the ClickToTweet link to text (or link with Twitter image) to the post. Then when someone is reading the article and is inspired to send it to his or her network, they’ll click to share your pre-populated tweet.
Having great content is the best time to encourage your website visitors to share your content for further visibility. This leads to more website visitors, which leads to more sharing.
If you would like any further information then give the Dental Design team a call on: 01202677277.