You can’t say we didn’t warn you… ‘Mobilegeddon’ was the first time that Google ever let the wider public know that they were going to issue an update. However, they have always offered hints prior to any major algorithmic update…
Search Remains Marketer’s Favourite Channel
7 May 2015 | Marcus Amberton | Search Engine OptimisationMarketers rate search engine optimisation as the best channel for return on investment, but we can’t be complacent as search is constantly changing, most recently through Google’s new algorithm update favouring mobile-optimised sites. ‘Mobilegeddon’ was the rather dramatic term doing…
Most practices understand they need SEO but they just don’t know where to start! One of the most important areas in a successful SEO campaign is launching it initially. It’s the point in the process where there is a fresh…
Today is the day that Google will be rolling out one of their biggest changes to their mobile ranking algorithm. The change is so big that it has been called “mobilegeddon” and quite rightly so. If your website is not…
A recent talk at CickZ live event in New York by Jori Ford, head of SEO at Spothero, demonstrated the local search nature of mobile search. She revealed that 20% of all searched have local intent and that: 94 percent…
Citations are mentions of your Dental Practice, including name and address across the web. The number and quality of citations a practice has is a major ranking factor for local business so Citation building is one of the most important tasks…
Whilst many online marketeers focus on a website’s title tags, descriptions and building links to the site, they might be missing out on a underused SEO tactic that could help improve the visibility of the website in search results. More and…
Don’t copy and paste content!
20 March 2015 | Marcus Amberton | Marketing, Search Engine OptimisationHigh quality, unique content is one of the most important ranking factors after the latest Google update and whilst many Dentist’s understand the importance of quality, original content on their websites, there are many sites still out there that don’t…
Google Confirms Intentions for Mobile Search
16 March 2015 | Amy Jones | Blog, Marketing, Search Engine OptimisationMore mobile-friendly websites in search results Last month, Google announced notable changes to its algorithm that will affect the rankings of search results for users accessing Google search on mobile devices; “Starting April 21, we will be expanding our use…
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