Social media is a huge commitment for any dental practice when you don’t know the full benefits. So what social media tools actually deliver? Social Media Management Hootsuite “Hootsuite” is arguably the best social media tool for both cost efficiency…
Organic Search Drives 51% of traffic to Website
5 September 2014 | Marcus Amberton | Search Engine OptimisationA recent report released by BrightEdge shows that the majority of websites studied showed organic traffic was the largest source of traffic over paid search and social media in the sectors studied. The sectors analysed included, business services, hospitality, media…
Goodbye Google Authorship! Google’s webmaster trends analyst, John Mueller, has announced that Google will be dropping Google authorship mark up from the search engine results pages. This means that users will no longer be able to see the author’s name…
Dental Practices…should you outsource your SEO?
21 August 2014 | Marcus Amberton | Marketing, Pay Per Click, Search Engine OptimisationSearch engine optimisation work in-house can certainly save your dental practice money, but in today’s increasingly competitive internet market you may find performing the necessary SEO work very challenging and frustrating when your site still isn’t ranking after putting all that…
Your bounce rate is one of the various factors the seo team take note of when managing your website. For your bounce rate to remain low and to entice potential patients to look through your website, your homepage really does…
Follow and No Follow Links – What’s the Difference?
13 August 2014 | Lucy Mander | Search Engine OptimisationHow links help SEO When a page on a website gets an inbound link (a hyperlink pointing to that page) the page gets a small SEO boost depending on the site it has come from, obviously more reputable sites will…
Google’s new Local Algorithm….initial results
8 August 2014 | Marcus Amberton | Internet, Search Engine OptimisationOn July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by Google. Google told SEL the update was for English queries…
The last two months have seen big changes to the SERP display on Google. The pace and depth of change appear arbitrary, however the overall effect is to ‘clean-slate’ the way SERPS are displayed. The following changes were made;
Its all about increasing your local search rankings so as a top Google property, hosting videos on YouTube is extremely beneficial and helps your ranking factors for SEO. A series of brief videos about your practice and the treatments that you offer…
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