Organic Search Drives 51% of traffic to Website
A recent report released by BrightEdge shows that the majority of websites studied 
showed organic traffic was the largest source of traffic over paid search and social media in the sectors studied.
The sectors analysed included, business services, hospitality, media and entertainment, retail and technology. Whilst there is no mention of healthcare in the sectors surveyed, its evidenced that users dont tend to stray too far from their browsing behaviour between sectors. In this regard we can assume that the healthcare industry (dental) experiences the same user-behaviour.
The data showed in all sectors that the organic channel was the main driver of traffic but that percentage varied greatly – with business services showing the most gains from the organic search channel.
Paid search also varied by industry, with retail showing the most traffic from the channel. In comparison, social traffic was trivial to other channels studied across sectors.
And when looking at the ratio of traffic to revenue, paid search was a winner, the report said.
“While organic search generally drives the most traffic, paid search drives significant revenue, for the amount of traffic that comes from paid. When examining the ratio of traffic to revenue, it is clear that the paid channel more than carries its weight in delivering business results, especially for the Media and Entertainment Industry”
Dental Design have evidenced this and regard the use of Organic search, Paid search and social media as a holistic mix used to gain the most online presence and fulfill all elements of dental practices online marketing objectives.
Our SEO team are experienced in up-to-date SEO techniques and are all Google Adwords qualified. With a dedicated social media expert in-house, we are poised to discuss all your online marketing goals to recommend the best mix of online strategies to make your dental business succeed.
Call our team on 01202 677277 to discuss.
To download a copy of the report, click here.
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