Optimising Your Content For The Most Popular Social Networks
Is your dental practice using many different social media platforms to share content?
Do you feel that you are seeing more results from one platform than the other?
It is possible that you are not utilising and understanding the benefits of each platform as trying to share your marketing message on social media is not a one message fits all exercise.
The following blog post will help give you an understanding of how to use each of the top 5 social media platforms in the most effective way.
This platform should primarily be used to showcase summaries of your practice news and events. However choose your words wisely as Twitter limits the number of characters in each tweet to 140 characters!
Facebook can be a difficult platform to try and draw the attention of your audience as they scan through the latest updates from their friends and family on their news feed. The best way to try and engage your audience is to make your content blend in with the status updates from their friends and family, try using a relaxed and friendly approach to your Facebook messages to help encourage your audience to click through to your page.
As you will know LinkedIn is a professional platform that encourages discussions in individual industries. Therefore be sure to create content here that is relevant to the dental industry and that helps encourage people to engage in discussions based on your posts.
Google+
Many people may not see Google+ as a brilliant platform to share images but Google places a lot of emphasis in the way it showcases images posted on its platform. It is therefore important to complement your posts with pictures that help tell the story.
Instagram is well known for being the platform of choice to share images and videos, however one trick some people are failing to utilise is the use of hashtags with their images. Hashtags are an important addition to images as they help users find and share your content.
If you would like to know more about how social media can help your practice, please give Dental Design a call on 01202 677277.
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