The launch of the apple watch and its impact on search have been have been long awaited here at Dental Design. Its always interesting seeing what Apple are going to do next from a technological and marketing perspective, and there has been much debate as to whether or not the absence of the ‘i’ in this latest device is the best ,marketing move or not ion the office.
But other than the latest ‘gadget’ which to be fair it mostly is, what does it mean for local dental business?
The Apple Watch is likely to increase the number and frequency of hyper-local searches, making it even more important that local businesses ensure they can be found on the go.
The Apple Watch features a Digital Crown to replace the traditional crown feature allowing users to scroll, zoom, navigate and access Siri, they will also gain so-called Taptic Engine, or a linear actuator that produces haptic, or tactile, feedback. In other words the watch taps the user on the wrist to convey subtle information.
This feature is of special interest as Apples Vice President of Technology, Kevin Lynch said users will be able to search for locations via a dictation or favorites, map out the routes and receive haptic feedback at each turn – including different notifications to denote right or left turns.
Whilst it is not clear yet of all the features and implications to search, we are in now doubt that local business will benefit with the Apple Watch.
With the small screen and portability a key feature, it’s implicit that searches will be hyper-local focused meaning that users will be searching business locations very close to them – with a few miles radius. Having a complete and up-to-date profile on Google Maps with the correct set up of the new Google My Business will maximise the advantages of this feature.
Push notifications and offers to those in the area at a particular time, are just some of the possible targeted features of the Apple Watch. There is a fine line-though between offering a passer by a decent offer they would delight in finding more about, or annoying your regular or none patients to a point of turning them off coming to your practice. Professionalism is paramount in the dental profession, and we at Dental Design enjoy grappling with the balance of promotion and professionalism.
The Apple Watch could be a game changer for local search. have you got one on order yet?