Any one that knows anything about search engine optimisation for dental practices, knows that local search is key to success. Whilst reviews and social signals are regularly spoken about, they do not come close to the weighting given to local…
Top 5 Tips for Mobile Success in 2014
8 January 2014 | Marcus Amberton | Marketing, Search Engine Optimisation, TechnologySo, here’s what we know. Mobile usage is growing. Massively. Not only that, we also know that when a user is browsing on a mobile phone they are much more likely to convert/purchase/take action – which ever verb you want…
In order to understand and analyse the success of your website there are a variety of analytic tools to measure everything from time spent on the site to cost per engagement. Bounce rate is one area marketers can’t afford to ignore,…
It has been a pretty eventful year in the world of SEO, with Google releasing over 3 updates and refreshes to their search algorithm. This has certainly kept us busy here at Dental Design, with the focus now to optimise…
It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin, Panda and Hummingbird which has provided a definite shift towards higher quality content and less spam. At the same…
Link building is something anyone can do, especially if your practice has a valuable website. However going after good links takes knowledge and can be a dificult task. Starting with a few basic strategies can help build confidence and understanding: 1….
The question lies as to why so many dental practices are outsourcing SEO work and how much they are willing to invest in an agency they are initially unfamiliar with? SEO often comes as an afterthought to dental practices, not being…
Optimize Your Practices’ Google+ Profile to Improve Your Rankings
7 November 2013 | Marcus Amberton | Search Engine Optimisation, Social Media1. Craft Custom Business Descriptions for Each Location When building a business description for any business location, focus on keywords the target market would use while searching instead of an explanation of services, facilities, products, etc. that set your business…
Google’s Head of Webspam , Matt Cutts, posted an interesting webmaster help video this week addressing site size and in particular how many pages a site has and how this can affect the overall rankings and performance of the site. He answers…
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