Anyone with an interest in search engine optimisation will be aware of Google’s crackdown on ‘black hat’ seo techniques over the past few years, in particular with the Panda and Penguin updates. Luckily very few of our own sites have…
Successful marketing campaigns are now data-driven. The biggest problem isn’t acquiring data but extracting the most useful data in a meaningful way. We can now do this thanks to Google Analytics, with all the data necessary to formulate a successful…
Gone are the days of keyword stuffing! The focus is now on creating great content that provides a better user experience. Do you regularly update the content on your dental website? If the answer is yes, then the following will…
Have You Received a Notification About Duplicate Listings On Google Places?
7 March 2014 | Marcus Amberton | Search Engine OptimisationGoogle has been sending notifications via email to business owners about issues related to duplicate Google Places listings. The email being sent out reads: Hello, We’d like to inform you that Google Places no longer accommodates more than one…
Addressing the state of link building, its use, relevance and application in 2014 starts by looking back at the momentous year of 2013 which saw big changes in the Google algorithm. Links, search, site content and other factors where affected…
Ways to keep visitors on your site longer
21 February 2014 | Lucy Mander | Search Engine OptimisationYou’ve worked hard creating the perfect website, now you need to reflect this in your visitors. You may have the right domain, great SEO, the perfect mobile and responsive website but may still be wondering why your visitors aren’t spending…
Choose your weapon: SEO or Social Media?
20 February 2014 | Marcus Amberton | Search Engine OptimisationWhen it comes to effective online marketing for your dental practice, you shouldn’t really choose between the two. Search engine optimisation and social media work best when used together; if you really want the best results for your practice, they…
Its Valentines day, so why wouldn’t we tell you everything we LOVE about SEO: SEO is measurable marketing Bespoke, user friendly websites We love building relationships with our clients
Duplicate Content- The What, Why and How to fix.
28 January 2014 | Marcus Amberton | Search Engine OptimisationIn order to fully understand what Duplicate Content is and how it affects your site, you need to get inside the head of the search engine algorithms, or at least the engineers who develop the algorithms (the tool that indexes…
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