Anyone with an interest in search engine optimisation will know the importance of title and meta description tags for influencing Google’s search results. A good title not only pushes you up the rankings, but also increases click through rates resulting…
Ensure Your SEO Supports Your Practice Ethos
23 April 2014 | Lucy Mander | Search Engine OptimisationMany people forget the importance of SEO and how it supports their business. How your practice is displayed in search is commonly overlooked whilst trying to rank for desired non-branded keywords for example “Teeth Whitening *location*”, “Dentist *location*”. Its important…
Getting to the bottom of widely held myths within the SEO world is an on-going task that the team at Dental Design pursue on a daily basis. We want truths. Not myths. However, part of SEO knowledge is based on…
The page title tag (or HTML Title Element) is arguably the most important on-page SEO factor. There are two reasons for this. 1) Search engine spiders give a lot of weight to Title Tags for indexing and ranking purposes. 2) …
You’ve finally taken the plunge and decided to redesign, however you keep hearing horror stories of lost rankings as soon as the new website has gone live. Sounds like a nightmare doesn’t it? Here are a few steps to ensure…
10 Ways to Drive Creative Content
24 March 2014 | Lucy Mander | Creative Design, Search Engine OptimisationEvery marketer has unique and distinct ideas on how to approach content marketing. Here are 10 basic ways: 1. Love Your Content If you don’t start with what appeals to you and what you would love to read, how could…
Google penalties for a number of dodgy practices ranging from link spam to having a too high a ratio of ads to content on a page are becoming more common as the search engine ramps up its efforts to rid…
Anyone with an interest in search engine optimisation will be aware of Google’s crackdown on ‘black hat’ seo techniques over the past few years, in particular with the Panda and Penguin updates. Luckily very few of our own sites have…
Successful marketing campaigns are now data-driven. The biggest problem isn’t acquiring data but extracting the most useful data in a meaningful way. We can now do this thanks to Google Analytics, with all the data necessary to formulate a successful…
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