The page title tag (or HTML Title Element) is arguably the most important on-page SEO factor. There are two reasons for this. 1) Search engine spiders give a lot of weight to Title Tags for indexing and ranking purposes. 2) …
You’ve finally taken the plunge and decided to redesign, however you keep hearing horror stories of lost rankings as soon as the new website has gone live. Sounds like a nightmare doesn’t it? Here are a few steps to ensure…
10 Ways to Drive Creative Content
24 March 2014 | Lucy Mander | Creative Design, Search Engine OptimisationEvery marketer has unique and distinct ideas on how to approach content marketing. Here are 10 basic ways: 1. Love Your Content If you don’t start with what appeals to you and what you would love to read, how could…
Google penalties for a number of dodgy practices ranging from link spam to having a too high a ratio of ads to content on a page are becoming more common as the search engine ramps up its efforts to rid…
Anyone with an interest in search engine optimisation will be aware of Google’s crackdown on ‘black hat’ seo techniques over the past few years, in particular with the Panda and Penguin updates. Luckily very few of our own sites have…
Successful marketing campaigns are now data-driven. The biggest problem isn’t acquiring data but extracting the most useful data in a meaningful way. We can now do this thanks to Google Analytics, with all the data necessary to formulate a successful…
Gone are the days of keyword stuffing! The focus is now on creating great content that provides a better user experience. Do you regularly update the content on your dental website? If the answer is yes, then the following will…
Have You Received a Notification About Duplicate Listings On Google Places?
7 March 2014 | Marcus Amberton | Search Engine OptimisationGoogle has been sending notifications via email to business owners about issues related to duplicate Google Places listings. The email being sent out reads: Hello, We’d like to inform you that Google Places no longer accommodates more than one…
Addressing the state of link building, its use, relevance and application in 2014 starts by looking back at the momentous year of 2013 which saw big changes in the Google algorithm. Links, search, site content and other factors where affected…
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