Google is dynamic and as a result, they constantly make updates to their products and algorithms. This is why we stress that search engine optimisation for your dental practice website, is an ongoing process and not a one-time quick fix.
Google’s latest update to Google Maps is called Quick Facts. Have you ever wanted to explore a destination from the comfort of your home? The recent Google Maps update now allows you to save locations that you’d like to visit and access the street view of many locations around the world. In addition to this, Google is adding extra ‘factoids’ to these listings to enhance the user experience even further.
This could potentially be great for nervous patients who would like to seek as much information about your practice as possible, before taking the plunge and booking an appointment.
Google is pulling the information from Wikipedia and other data sources used to power Google’s Knowledge Graph. However, as the update develops, we think that they will also pull the information from citations and from your website.
What Do Quick Facts Look Like?
When you search for a location in Google Maps you’ll notice a small tab under your results labelled Quick Facts. Here, you’ll find information such as when the location was built, links for further information etc.
At this point, Quick Facts only seems to be available for tourist hotspots around the world such as: the Pyramids, Stonehenge and the Taj Mahal. However, there is certainly the potential to add further facts about local businesses, restaurants, bars and even dental practices!
We’ll certainly be keeping an eye on this Google Maps update and add any relevant information that can help your practice appear alongside Quick Facts.
If you would like further information about search engine optimisation for your practice, speak to a member of our team on: 01202 677 277