Version 4.0 of Google Panda Algorithm
Matt Cutts , Google Head of Spam, via Twitter yesterday that a version 4.0 of the Panda 
Algorithm was released. Google updates the Panda Algorithm (and other algorithms) all the time with little tweaks occurring twice monthly on average.
It’s designed to prevent sites with poor quality content from working their way into Googles top search results.
The first Panda release saw a huge shift in the SERPS with about 11% of English sites being affected in the US, followed closely by an international update for English queries, affecting 2% of queries.
The latest Panda update has been designed to be a ‘soft’ update. There is one Googler on the team working on ways to help small websites and businesses do better in the Google search results. This is great news for a dental practice website. We recommend making sure your website is not considered ‘poor quality’ by Google.
Here are a few indicators of poor quality;
- Thin/not a lot of content per page. There should be at least 200 words on a page relevant to the page and the site as a whole.
- Useless pages, irrelevant page.
- Duplicate content. Pages that repeat from the same site or another site online.
Matt Cutts’ original definition of what the Panda Algorithm gives more insight into what a poor quality site looks like versus a high quality site.
“This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
For a giggle check out these guys and their examples of bad websites. Should any of the designs, and explanations ring a bell, then pick up the phone and talk to us about how we can get your site into the modern era and safe from the Panda’s Paws. Call Dental Design on 01202 677277.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
