Many people think they have sussed out tricks to help increase their website’s rankings, but the fact of the matter is they could potentially be threatening their rankings, and be wasting a lot of money in the process.
So what are the most common SEO myths that seem to be circulating the web nowadays?
1. Paying for Google Adwords would lead to higher organic (natural) rankings.
If you pay to have ads in Google you are most definitely going to have more of a presence but as Google has stated paying for these ads will not help your organic rankings in anyway.
2. Google’s algorithm changes are trying to force people to buy ads
Again, as Google has stated above this is simply not true, buying or not buying ads will not algorithmically help or hurt your rankings in anyway. The main reason Google make changes to their algorithm is:
“We want to return really good search results to users, so that they’re happy, so that they’ll keep coming back. That’s basically it. Happy users are loyal users, right? And so if we give them a good experience on one search, they’ll think about using us the next time they have an information need.”
3. Using Black Hat Tricks is the best way to rank no. 1
Many black hat tricks like excessive guest blogging for example, Matt Cutts states as “fads” that people believed would help you rank number one. Simply put it is likely that Google will eventually catch up with you if you are using many of these black hat tricks, and once they do your rankings could be harmed.
4. SEO Tools will solve all your problems
There are plenty of people out their willing to sell you the “ultimate all-in-one automated SEO software package” but many of these packages leave footprints that can eventually get tracked down and penalised. Even if you set out to use these software packages for white hat SEO, Matt Cutts states it would be “like buying a gun and trying to use it as a hammer.”
Lastly, and this is NOT a myth – Give Searchers What They Want
Google’s main aim is to return great search results for users (e.g. providing unique relevant content to users). Making sure that the way you operate online is in line with Google’s main aim is how you are likely to succeed in the long run. Trying to get high rankings by using black hat tricks will only last a few weeks before Google catches you and penalises you.
If you would like to know more about how the SEO (search engine optimisation) we provide can help your practice, please give Dental Design a call on 01202 677 277.