Google penalties for a number of dodgy practices ranging from link spam to having a too high a ratio of ads to content on a page are becoming more common as the search engine ramps up its efforts to rid the internet of spammed, useless sites.
With that it is advised that you have an annual website review, for the continuous success of your site. A site review is a useful opportunity to address any issues that may have slipped the net in focussing on one particular aspect of the sites performance or metric for some time.
Here’s what we check for when doing a site review;
Site Health check
A general assessment of the sites health is useful in helping to determine any issues that have come to light or may occur in time which can be avoided. During the site health check, we will look at the following of a site.
Red Flags issues
Following an overall site health check, looking more closely at any possible ‘red flag;’ issues on the site are done. An assessment is them made with regards ti what could potentially be an issue and any action to take is recommended.
Reviewing the overall site offerings and positioning amongst your local competitors who have a presence on line (or not) is a great way of obtaining some clear advantages for the near and long-term future. This isn’t about looking at a better performing competitor and copying what they do online, but rather it’s about carving out a space where you can gain sustainable competitive advantage.
These issues could be technical or on-site. Checking all links work well, and the users journey to conversion is as seamless as possible, across all formats is something which is surprisingly overlooked.
Penalty or Recovery
If a site has come to us with a suspected penalty, then obviously the owner wants recovery as soon as possible. As described earlier this part of the review can only make sense if the
As a growing number of our site owners are opting to blog and make changes themselves through CMS access, reviewing the sites security and access points is a business must.
Why do sites need a review?
Often what is thought to be wrong with a site generally isn’t.
Whilst a big penalisation algorithm update such as Panda or Penguin may have disastrous effects on a site, most likely these are not the case of any downturn in traffic, or rankings. Without doing a comprehensive site health review, as well as looking into any issues that are already known about, the conclusion of the review will always be inaccurate.
Generally penalties and issues are not always as clear cut as they may seem. Google do not actively say why you’ve been penalised, just that you may have been so. In order to assure your sites longevity and success online, have your site reviewed by Dental Design and see how we can help you within your on-going SEO. Call 01202 677277.