One of the most important objectives for a Dental Practice is to attract new patients, but this is becoming harder due to increased competition despite the fact that people are now more conscious about their dental health. Here are a few…
In order to avoid a legal battle over Google’s market dominance, the company has written to the European Competition Commission proposing changes in the way they do business. The giant corporation has been under scrutiny since 2010 following complaints from…
If you rely purely on your organic search ranking in Google as a sole source of income, then there’s a chance you’re making a mistake. Google have proved recently that they have the power to pull the bottom out of…
Many dentists who have knowledge of the workings of search engine optimisation ask the question- how many links are going to my site? With this, the majority of them would mean external links from other websites; they completely forget (or…
Online marketing is one of the best ways to attract new patients, and whilst most practices outsource the design, hosting and SEO to specialist marketing firms – there are quite a few who decide to run PPC campaigns themselves. Being…
Bing and Yelp are teaming up to provide more local information when you search. Starting today, Bing’s U.S. users will see significantly more Yelp data included directly on Bing search results pages in the center column. It hasn’t been rolled…
Bing has signed an agreement with encyclopaedia Britannica, who announced that they will no longer be making print editions in March this year, to provide summaries of topics which appear in the encyclopaedia alongside search engine results. This agreement will…
When discussing potential PPC Campaigns many of our clients either don’t know what ppc landing pages are or don’t see the point in them as they don’t fully understand their worth. The purpose of a PPC landing page is firstly…
This week Google have replaced their local business offering, Google Places with an integrated platform Google Local which has merged all business listings into one to be used across search, Maps, mobile, and Google . Users can access enhanced local…
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