The Importance Of Internal Linking For SEO

The Importance Of Internal Linking For SEO
19 June 2012 | | Search Engine Optimisation

Many dentists who have knowledge of the workings of search engine optimisation ask the question- how many links are going to my site? With this, the majority of them would mean external links from other websites; they completely forget (or are unaware of) the importance of on page internal linking too.

External links are a very important tool in the arsenal of anyone looking to optimise their site for search engines, however if you want to kick start your rankings, start with the easiest links of all- your own!

A good internal linking structure can ensure that your website is properly crawled by Google and other search engines, making sure that all pages are found and appear in search. It also builds the relevancy of a page as a keyword phrase, in addition to increasing the page rank of an internal page.

So how do you create a good internal linking structure? At dental design we do this for all of our new clients during site build anyway, however for your reference, a good internal linking structure does not use images as links to pages. Furthermore, we use the footer to your advantage by adding links to your internal pages. It’s a good idea not to make these links appear ‘spammy’ and to make sure that the links read well to the human eye, so not to alienate not only your customers but the spiders too.

In line links are also good if used sparingly, again be careful not to appear ‘spammy’ to your customers. Instead, be useful and direct readers to related content on your site which they may not necessarily have found otherwise.

By adding internal links in this way, you are likely to increase your PageRank. PageRank is a Google penned term, one way to measure this is the amount of clicks away from your homepage an internal page is on your site. Therefore, a page which is linked to from the homepage is more likely to have more weighting than a page which is four or five levels deep. Although, this does not mean you should link to every single page from your homepage, as this could look ‘spammy’ and actually weaken your page rank weighting.

To conclude, improving your site structure in this way will not guarantee page one rankings for every search term you are targeting, however it will help improve some of your rankings and make it easier for both seo spiders to crawl your site to pick up new content and for your customers to navigate the website.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents