“It takes many good deeds to build a good reputation, and only one bad one to lose it”- Benjamin Franklin. Even the best organisations will have the odd disgruntled patient, employee or other stake holder; unfortunately that’s the nature of…
Twitter competitions: how to make the most of your promotions
24 September 2013 | Amy Jones | Marketing, Social MediaCompetitions on Twitter can be a great way to increase followers, boost engagement and raise awareness of campaigns. I’ve seen lots of dentists running free toothbrush competitions / tooth whitening discounts, etc, but are you playing by the rules and…
Social media for dental practices is very much based around the premise of brand awareness, however as with all business activities, ideally you would like to see some form of return from your investment. Here’s some ideas for monetising social…
Twitter has announced via a carefully worded tweet that “we’ve confidentially submitted an S-1 to the SEC for a planned IP. This tweet does not constitute an offer of any securities for sale”. This means that under new legislation, growing…
What is Google Authorship? Google authorship is essentially your photo added to the search engine results pages to make your content more prominent and appear more credible. Some studies suggest that click through rate can increase by up to 150%…
Have you tapped into Facebook’s marketing potential?
16 August 2013 | Marcus Amberton | Social MediaOver a third of the UK population logs on to Facebook every single day according to an article in Marketing Week. Is your dental practice missing an opportunity? Facebook has released these UK usage figures in an attempt to address…
Are you struggling to work out how to use Pinterest for your dental practice? Many regard Pinterest to be targeted towards middle-aged women who like arts and crafts, so you may be asking- what relevance does this network have to…
How do you increase Facebook engagement? Write better status updates.
6 August 2013 | Amy Jones | Marketing, Social MediaWording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically…
Three ways to use Facebook Graph search to your advantage
24 July 2013 | Marcus Amberton | Social MediaDid you know that the introduction of Facebook’s Graph search has provided a golden marketing opportunity for your practice? With the introduction of graph search, Facebook allows you to learn more about your fans than ever before and with a…
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