Twitter Files For IPO

Twitter Files For IPO
13 September 2013 | | Social Media

Twitter has announced vitwittera a carefully worded tweet that “we’ve confidentially submitted an S-1 to the SEC for a planned IP. This tweet does not constitute an offer of any securities for sale”.

This means that under new legislation, growing companies which have a revenue lower than $1Billion are allowed to file for floatation on the stock market without needing to reveal their financials to the public first.

Twitter launched in March 2006 and has more than 200 million active users worldwide; 60% of this traffic comes from mobile, rising to 80% for UK users. Very few companies have transformed communication in the way twitter has, with the company quickly becoming one of the top ten visited websites on the internet.

In light of its social networking counterpart, Facebook’s, floatation it seems timely that they are now ready to go public too. Similarly to Facebook prior to their IPO, Twitter has  focused more on its advertising offering this year, in particular with the introduction of promoted tweets.
The internet has widely speculated about Twitter's valuation figure; the most consistent seems to be $10Billion, which would make the three founders of the company multimillionaires.

So what will all of this mean for the average user and dental practices in particular? Not too much in the short term, as it could take months for them to actually appear on the stock market. However, in the longer term many believe that they, like Facebook, will streamline their mobile offerings and will of course focus further on their advertising in order to create as much revenue as possible, which could create further marketing opportunities for dentists.

If you would like more information about social media, in particular how to use twitter for the benefit of your practice, give Dental Design a call on: 01202 677 277 and we’ll be happy to help you.

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