Dental Practices And The Second Wave Of Coronavirus

19 October 2020 | | Marketing

Sadly, it is now clear that we are experiencing the second wave of Coronavirus. The Government has announced of a tiered lock-down system, leaving many parts of the country in a semi-lock down. With the constantly changing advice and regulations, many dental practices are asking how to prepare for the second wave of Coronavirus.

The good news is we now know what to do during the uncertainty caused by COVID. We made it through the first wave and have all learned and adapted from the experience.

This time around there has been no mention of Dental Practices closing, even in Tier 3 areas. Practices have all invested heavily in PPE and safety measures, so there should be no need for mass closures as we experienced earlier this year.

However, patients may be nervous and unsure of what is allowed as government advice changes rapidly and area’s get placed in lockdown.

So, what can Dental Practices do to successfully cope with the second wave of Coronavirus?

Communicating with your patients is key.

Regular and clear communication with patients will help them understand the current situation and what you can offer.

Earlier this year many practices experienced patients becoming frustrated when surprised with the news that routine appointments were cancelled. This could have been avoided, or at least reduced, with clear patient communications informing them of the services available.

So, put a plan in place now to increase patient communication. This may be the opposite to the first time around, where you are informing your patients that they can still visit, rather than telling them to stay away.

The emphasis should be on your dental practices being safe and COVID secure.

How can you communicate with patients?

1) Social Media

Patients are turning to social media to gain information. So, keeping your profiles up to date is highly recommended. You can add images, videos and messages in real-time to ensure patients have the most up to date information on your opening practices. It’s also a great place to add links to your website for more detailed information.

2) Website updates

Keep your website up to date with clear information and COVID resources. We recommend adding a pop-up that appears for website visitors reassuring them you are open, and also including a section on your website dedicated to information about COVID and the changes that patients can expect at the practice.

3) Virtual Consultations

Virtual consultations offer a socially distanced way to discuss treatments with new patients, and communicate with your existing patient base if they have concerns about their oral health.

4) Email

Email can be a great solution for getting information out there if you have an important message you need to communicate to lots of patients.

5) Signage

In-practice signage can really help reassure your patients during thier visit. Signage from instructions on how to enter, new COVID regulations, and reassuring messages about safety can all help communicate with your patients during unsettling times.

If you want to discuss your COVID communication strategy please get in touch. We’re here to help and ensure you successfully navigate the second wave.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents