Expand Your Dental Practice’s Reach With SEO: How To Target New Locations
How to target a new location using SEO
The first step in any SEO strategy to target a new location is to evaluate your local area. Analyse the demographics of neighbouring towns or areas to find the right audience for your practice. Perhaps a new housing estate has been completed, or a recent practice closure has created a gap in the market.
It’s important to review the competition in any new areas you wish to target, to ensure that you can present a strong offer to really stand out from the crowd.
Identifying these opportunities will guide the local SEO strategy by targeting a new patient base that is most likely to convert.
Is it possible to rank outside of your location?
While the local algorithm is driven by your geographical area, ranking outside your immediate location is not impossible. However, it will be more challenging.
Focus on improving Relevance and Prominence
Google’s local search algorithm considers three factors: Relevance, Distance, and Prominence. So, if you’re further away, you’ll need to focus on relevance and prominence to compete. We can use a mix of techniques to achieve this:
1. User Experience: Ensure your website is easy to navigate, loads quickly, and provides the information your patients need to know.
2. Backlinks: Build high-quality backlinks from reputable websites to increase your domain authority.
3. Online Reviews: Google reviews are one way google determines how trustworthy, and therefore prominent, your site is. It is essential to ask patients to leave positive reviews on your Google listing and other review platforms.
4. Social Media: To signal your online prominence to Google, engage with your audience on social media. Shares, follows, reviews, and any online activity linked to your website demonstrate your activity and reputation.
5. Local Partnerships: Work with local businesses and organisations to increase your visibility and reputation.
Geotargeting
Geotargeting is a powerful SEO strategy that delivers content to users based on their geographic location. This means we can reach people in specific areas, such as neighbouring towns or boroughs, postcodes, or even counties.
How does geotargeting work?
When someone searches online, their location is often detected by their IP address. This information is used to show them content that is relevant to their location. For example, if someone searches for “dentist near me” in London, geotargeting would ensure that dentists in London appear at the top of the search results.
Here’s how to implement a it effectively:
1. Keyword Research: Conduct thorough keyword research to find location-specific keywords relevant to your target the new area
Website Content: Create natural and informative content that answers the users needs and incorporates the selected keywords.
Google Business Listing: Ensure your Google listing is accurate and optimised.
Local Citations: Build citations on local directories and review websites.
Local Partnerships: Work with local businesses and organisations to expand your reach.
Location Pages: Create landing pages for each location, providing optimised content to directly target patients in specific areas. This helps to streamline SEO efforts and get the page ranking in areas outside of your immediate location.
Remember expanding your reach and visibility into new locations with SEO takes time and effort, however it can really pay off in the long run. Are you ready to expand? Contact us now to get started!
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