If running an SEO Campaign and pulling out all the stops to direct more traffic to your website, you must ensure your website is prepared. If you have a low quality site which doesn’t provide visitors with a quality experience, all of your SEO efforts will have been wasted and your online business will not be a success. The website your business has is of utmost importance and must be optimised correctly. This means the website must be ready not only for the search engines but more importantly, for your visitors too.
When ensuring your website is appropriate for your target audience, one of the best things you can do is try to consider what you look for in a website. What you expect when visiting a site, what you want to see and what you dislike about certain websites are all important issues for consideration.
If you are running an online business you will be familiar with the internet and the websites of others. Use your personal experiences and opinions as an internet user to help you to develop your site more appropriately. It is likely other internet users are looking for the same things as you when searching and this means you can target them effectively by providing them with exactly what they are looking for.
It is likely when you arrive on a website, you expect to see a well-organised web page clearly displayed and uncluttered. You expect to see relevant information presented in small sections and appropriately titled and highlighted so you can find what you are looking for quickly and easily. It is likely you don’t want to see a messy, cluttered page full of text but lacking organisation. Moving images, garish colours, and advertisements are also other website features commonly disliked by internet users.
It is likely when you click on a link to website you want to see an attractive homepage which has been thoughtfully designed with appropriate use of colour and layout. You will also want and need to see information displayed on this homepage which is relevant to your needs. This means the site should have important details where they can be easily noticed and understood.
You and the majority of internet users will also likely want to see a web page where other pages can be accessed easily. Searchers like to explore sites and must have an easy way of visiting different pages within a website. A contents table can be a useful feature to add to any web page.
Using information about what you like and dislike about websites that you visit, you can develop your site so it fits the needs and wants of your visitors more effectively.
Content courtesy of SEO Consult
https://www.seoconsult.co.uk/SEOBlog/seo-consultancy/what-do-you-look-for-in-a-website.html