10 of the Latest Facts, Figures and Statistics about Facebook

10 of the Latest Facts, Figures and Statistics about Facebook
6 February 2013 | | Marketing, Search Engine Optimisation

facebook friends Facebook is still the largest social network with over 1.06 billion people logging in every month.  You could argue that it has reached a saturation point in most developed and English speaking countries – it must be running out of people to connect to their network who are not already users!

So what does that mean for Facebook? Has it had its day? I don”t think so, it will just need to continue to grow and develop as we do. Take for example its decision to make the acquisition of the mobile app company Instagram for a breathtaking $1 billion last year, and the following statement from Mark Zuckerberg;

In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg, Facebook founder and CEO.

Mobile is the future, and it was the facts and figures surrounding mobile usage that most captured my attention…

The Facts and Figures

  1. Monthly active users were 1.06 billion as of December 31, 2012, (an increase of 25% from last year)
  2. Daily active users were 618 million on average for December 2012, (an increase of 28% since 2011)
  3. Mobile monthly active users were 680 million as of December 31, 2012, (increase of 57% year-over-year)
  4. Mobile daily active users exceeded web users for the first time in the fourth quarter of 2012
  5. Mobile revenue represented approximately 23% of advertising revenue for the fourth quarter of 2012, up from approximately 14% of advertising revenue in the third quarter of 2012
  6. Revenue for the fourth quarter totaled $1.585 billion, an increase of 40%, compared with $1.13 billion in the fourth quarter of 2011.
  7. Revenue from advertising was $1.33 billion, representing 84% of total revenue and a 41% increase from the same quarter last year.
  8. Payments and other fees revenue for the fourth quarter was $256 million.
  9. The music trivia game was the crowd favorite during 2012 (thankfully not Farmville), with social mobile games Dragon City and Bike Race coming in at second and third.
  10. The number of Facebook employees stood at 4,619 as of December 31, 2012

Do any of these facts surprise you? What are other facts you would like to find out about Facebook?

Where do you think Facebook is heading and will it challenge Google in the future?

If you want to maximise social media and mobile for your practice, give Dental Design a call on 01202 677 277 = we’re here to help!

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