20 Things Users Want Most From Your Mobile Site (New Google Data)

20 Things Users Want Most From Your Mobile Site (New Google Data)
26 September 2012 | | Search Engine Optimisation

Still trying to decide whether your dental practice needs a mobile website?

Google have recently conducted a study to help aid your decision –  “What Users Want Most From Mobile Sites Today.” The study, which we found via Marketing Land  reports on two helpful perspectives. First, it helps you make the case for mobile site optimization by reporting on how smartphone users feel about mobile browsing experiences with businesses now. Then, it dives into the actual things smartphone users want from a company's mobile site.

With this data in mind, you can help make life a lot easier for potential new patients to get all the information they require about your dental practice. Take a look at some of the highlights we've pulled from the study that we think may be of interest to you…

How Smartphone Users Feel About the Mobile Browsing Experience

1) 96% of smartphone users have encountered sites that weren't designed for mobile devices.

2) 67% of users are more likely to purchase a product or service from a mobile-friendly site.

3) 74% of users say they're also more likely to return to a site in the future if it's mobile-friendly.

4) On the other hand, 79% of users who don't like what they find on a mobile site will go look for the information they need on another site.

5) Additionally, 52% of users said a bad mobile experience made them less likely to engage with a company.

6) And even if users really like a business, 50% of users will use that business less if their site isn't mobile-friendly.

7) 48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile. 36% say they feel like they've wasted their time when they visit those sites.

8) 48% of users that report a business' site didn't work well on their smartphones took it as an indication the company didn't care about their business.

Smartphone Users' Ideal Browsing Experience

9) 76% of users want to get location or operating hours from a mobile site.

10) 61% of users want to be able to click-to-call a business on their mobile site; 54% are looking to send an email.

11) 53% of users want to download an app on a business' mobile site.

12) 48% of users want to be able to access a company's social networks from their mobile site.

13) 41% of users want to be able to play a video clip from a business' mobile site.

14) 78% of users want to be able to find what they're looking for on a mobile site in just one or two clicks. The same percentage of users cites a desire for a search bar that's both easy to find, and to use.

15) 76% of users want a business' mobile site to fit the small screen of their smartphone better. 64% said they want to only scroll up and down, not left and right.

16) 69% of users called for bigger buttons that are friendlier to their fumbling fingers.

17) 74% of users want mobile sites to look clean and efficient.

18) 74% of users also cited they want the option to go to a full, non-mobile site version.

19) 73% of users want a company's mobile site to make it easy to save information from the site for future reference.

20) 73% of users also cited a need for less long forms — forms should have few fields, and not require too much scrolling.

Remember, designing for mobile isn’t just an opportunity to create a mobile version of a web product to take advantage of its growth; it’s an opportunity to provide a vastly improved service for your patients.

For a one off cost of £750 + VAT, we can put you on the mobile map – and one call is all it takes; speak to one of our team now on 01202 677 277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents