7 Ways to Encourage Patient Loyalty
Whilst the dental profession is a caring industry, there’s certainly still a need to increase patient numbers and to promote higher end treatments to improve the practice’s bottom line.
We’ve all heard the saying – “it’s easier to sell to existing customers than it is to gain new customers”.
So, how do we do that? How do we improve patient loyalty?
Social Media is a fantastic way to communicate with existing patients and to let them know all about the offerings available at the practice; here are 7 ways social media can help.
- Listen – Listen to your existing patients. Listen to social media, do research on local hashtags. What are people in your town talking about? What products or services are being talked about in your industry? Where do your customers congregate online?
- Respond – Start conversations around what you learned in step one and get engaged with your local customers, by liking and commenting.
- Contests and rewards –Incentives drive patients to come back to your practice. For example, offer a refer a friend scheme and talk about it on social media.
- Are you following your customers on social media and supporting their online efforts? –Following and friending local business pages can boost morale and make patients feel appreciated. Interact with social pages by giving a retweet or a like now and then.
- Think like a customer – Identify pain points and make sure you can solve them. Being a dental practice is all about providing a solution to a patient’s needs, so be able to identify that and provide a simple and satisfactory solution.
- Provide rock solid customer service –People love to share their experiences with services online. Be aware of both the positive and the negative on social media and be able to build up a patient when they are pleased, and fix a problem when they’re not.
- Have a plan– It’s not enough to casually monitor your social media – being engaged consistently is key to staying in contact with your patients and to catch any immediate posts that need your attention. Timeliness in responses and updates show patients that you care.
If you would like further information about social media for your dental practice, whether it’s to run it on your behalf or to train your team on the do’s and don’ts, Dental Design have it covered; call the team on 01202 677 277 and they’ll be happy to help you.
Thanks to social media today for the inspiration for this post
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
