AI Receptionists – Why you’ve probably already spoken to a robot without knowing it and why that’s not actually a bad thing.
“The future of AI is not about replacing humans, it’s about augmenting human capabilities.” – Sundar Pichai, CEO of Google.
With the best will in the world, you can’t be everything, everywhere, all at once. As much as you’d like to, your practice team simply cannot respond to queries that come in late at night, or leads that shoot through on a Sunday morning. A well trained, motivated receptionist is worth their weight in gold, but they’re realistically only going to be there 9-5, or thereabouts. So, what happens the rest of the time?
Research indicates that around 60% of a practice’s enquiries will come through when the practice is closed. Sure, you’ve got contact forms, they’ve been around almost as long as websites have been, but is a 30-year-old solution still the best one for a modern problem? In a word, no.
The dawn of AI in digital marketing has led to innovative solutions in solving this problem. The foremost of which is the advent of the AI receptionist. With the ability to utilise the data already contained on your website, and to respond to enquiries like a real person, the growth of such AI is exponential. Gone are the days of the clunky, flowchart menu ‘chatbots’ with their pre-programmed responses and lack of nuance. People can, and will, speak to these new wave AI receptionists in the same way they would message the practice via WhatsApp or another livechat service. And a lot of the time they simply cannot tell the difference.
So why is this important? It comes down to that 60% figure again. If most of your leads are coming when you are closed, it stands to reason that you need to do everything in your power to make sure they are being worked properly. AI Receptionists are the perfect tool for this job. Always on, always informed, always motivated to get the patient to leave their contact details, or even book in through the practice’s online booking system. Trials have shown that out of hours leads when picked up by an AI Receptionist are 300% more likely to result in a conversion. That is incredible. And the best thing is they tend to be fairly inexpensive too!
Not convinced, try it for yourself. We’re offering a free month trial for our AI Receptionist, ReceptionPal, with absolutely no obligation whatsoever. We’re supremely confident that it’ll very quickly become an invaluable practice tool. It’s not about replacing what you have, it’s about making you even more capable to handle patient enquiries.
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