Attract, Engage & Convert New Patients
As a dental receptionist, your first interaction with a new patient often sets the tone for their entire experience with your practice. Asking the right questions during the initial phone call can help you build rapport, understand their needs, and ultimately, persuade them to choose your practice.
Why is it so important to ask the right questions?
- Gather Information: By asking relevant questions, you can gather essential information about the patient’s concerns, expectations and dental history. This will help you tailor your response and provide the most appropriate guidance.
- Build Rapport: Engaging in a conversation with the patient can help build trust and rapport, making them feel more comfortable and welcome.
- Address Concerns: Asking questions can help identify and address any concerns or hesitations the patient may have.
- Provide Value: By offering valuable information and addressing the patient’s needs, you can demonstrate the value of your practice and encourage them to book an appointment.
Handling NHS enquiries:
If a patient enquires about NHS services and your practice doesn’t accept them, it’s crucial to provide a comprehensive response. Here’s an example:
“We don’t currently accept NHS patients, however we offer a wide range of treatments at an affordable price and our experienced dentists provide personalised treatment plans tailored to your specific needs. We also offer flexible payment options and can provide you with more information on our finance plans. Would you like to schedule a consultation to discuss your options further?”
By offering alternative solutions and emphasising the benefits of choosing your practice, you can still attract patients who may initially be hesitant due to cost limitations.
Additional questions to ask:
- What is the reason for your appointment?
- Have you visited a dentist recently?
- Are you experiencing any dental pain or discomfort?
- Do you have any specific concerns or questions about our practice?
- Are you interested in any particular dental procedures or services?
- Do you have any allergies or medical conditions that we should be aware of?
- Do you have dental insurance?
Track and convert new patients using a lead board
In addition to asking the right questions, utilising a lead board can significantly enhance your ability to track and convert new patients. A lead board is a visual tool that allows you to organise and prioritise incoming enquiries.
The benefits:
- Improved organisation: A lead board helps you keep track of all incoming enquiries and ensures that no leads slip through the cracks.
- Prioritisation: By assigning a cost to each lead, you will also be able to see the potential value and you can prioritise your efforts and focus on the most promising opportunities.
- Enhanced conversion rates: By tracking the progress of each lead, you can identify areas for improvement and optimise your conversion strategies.
- Data-driven decision making: A lead board provides valuable data that can be used to inform your marketing and sales efforts.
By asking the right questions and effectively utilising a lead board, you can significantly increase your ability to convert new patients and grow your dental practice.
Are you looking to track your leads? For more information about our lead boards, please contact us on 01202 677277.
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