In a competitive dental landscape, attracting new patients requires a strategic marketing approach. You spend time and money on marketing, but are you seeing the results you deserve? If your current efforts aren’t delivering a clear return on investment (ROI),…
Determining which ad interaction ultimately influences a user’s decision to complete a contact form or call the practice through your Google Ads campaign can be a complex question. Attribution models provide a framework for understanding this process. In this blog…
Ensuring that your dental practice is easily discoverable on Google Maps has become essential. Whether patients are scheduling routine check-ups or have a dental emergency, your visibility in search results has a significant influence on their ability to find and…
When it comes to PPC, every click, impression, and conversion matters! We understand the significance of crafting landing pages that not only capture attention but also convert leads into loyal patients. In this guide, we’ll delve into the different elements…
As the digital landscape continues to evolve, so does the realm of dental marketing. In 2024, staying ahead means understanding and leveraging the latest trends to ensure your practice remains visible and competitive. Here’s a glimpse into the key trends…
Establishing a robust online presence is crucial for dentists aiming to thrive in a competitive market. A well-designed website isn’t just an accessory; it’s a powerful tool to showcase your expertise, connect with patients, and elevate your practice. In this…
SEO is narrower than ever. How can you still move into your competitors’ areas? Here’s how. We were just getting comfortable after Google’s back-to-back core updates since August, when BAM! There’s another announced for November. Each year, Google changes a…
Google’s Updated Again – Here’s How It Affects You ‘Google has released a new update to their search algorithm’ – the phrase that turns the stomach of any digital marketer or business owner worldwide. Every few years, Google rolls out upgrades…
Search Ads Benchmarks 2023 Let’s dive in deeper… Average Click-through Rate (%): 5.34% Your Average Click-through Rate (CTR) is calculated by dividing the number of clicks an ad receives by the total number of times it’s shown (impressions). CTR provides…
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