SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
Reels are officially available on Facebook! At the end of February, Meta announced they would be officially rolling out Reels to Facebook. With the incredible success on Instagram and the rising popularity of short-form video content, Meta is doubling down…
Optimise Internal Linking
22 March 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationFor your website to rank, its need links! Links are one of the many ways users and search engines find and understand your content. A poor internal linking structure can have a negative effect on your rankings. In this blog,…
New Google Maps Update: Questions and Answers
24 February 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationHave you spotted the new feature that is popping up in Google Maps? A handful of users and SEO experts have noticed the question and answer feature is now appearing within Google Maps interface. The ‘Question and Answer’ feature originally…
How to Optimise Google My Business to get more Patients
26 January 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationWith more than 92% of search engine market share, it’s clear to say that Google is king when it comes to online search traffic. Creating a Google My Business profile is a great way to attract new customers to your…
Instagram is one of the largest social platforms, with over 28 million users in the UK and still growing. CEO of Instagram, @mosseri, recently shared some new information about the new changes coming to the platform in 2022 and details…
Google’s New Page Speed Insight Update
29 November 2021 | Aniqa Tabassum | Blog, Internet, Marketing, Search Engine OptimisationIn early November, Google announced it was making some changes to site speed reporting tool PageSpeed Insights (PSI). PSI is a tool used by website managers and developers to assess the speed of their site, whilst offering suggestions on how…
Alt-text: What is it and how does it impact SEO?
27 October 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationCurrently 33% of Google SERP show images – and with Google regularly updating its algorithm to improve search results, it’s likely to increase! That means, despite your best SEO efforts, you could still be missing out on another source of…
Optimising Page Experience for SEO
24 September 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationWith Google’s new algorithm changes to rankings and around 1,040,000,000 results for the phrase “dentist near me”, it’s important to consider how users experience your website. Page experience is a set of signals used by Google (and other search engines)…
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