…Great marketing starts with great people. Here are some top tips to help marketing teams make a success of their campaigns! 1. Planning Developing professional, effective marketing strategies starts with improving team structure. Whether you employ an internal marketing team, outsource…
A business blog is one of the most cost-effective and easiest ways to promote your practice, if you have the time to make it happen of course. Done right, it can reach out to new patients driving traffic to your…
Keeping your website fresh is a key factor in attracting new patients and keeping existing ones. Here are 10 ways to freshen up your current website: 1. The Homepage Don’t try and put everything on the homepage at once, this will…
Does anyone else find the thought sickening that it is only 98 days until Christmas, the winter is upon us and companies are already promoting the festive season. Why are people so quick to say goodbye to the nice summer…
Social media is a huge commitment for any dental practice when you don’t know the full benefits. So what social media tools actually deliver? Social Media Management Hootsuite “Hootsuite” is arguably the best social media tool for both cost efficiency…
All marketers understand the effectiveness of social media for increasing positive brand awareness but when it comes to measuring leads and revenue the majority of practices are falling behind. Wouldn’t it be great to know when your social media posts…
Digital, design and marketing companies require team effort. Our company has grown rapidly over the last 14 years and within the last year we have invested in a number of new team members to expand the business in order to dedicate…
How to write effective product descriptions
20 August 2014 | Lucy Mander | Creative Design, MarketingWe all know how Google values content that provides unique insight… Selling a service online makes writing product descriptions more important than ever as a quality description should be able to communicate the value of the treatments you are offering….
Follow and No Follow Links – What’s the Difference?
13 August 2014 | Lucy Mander | Search Engine OptimisationHow links help SEO When a page on a website gets an inbound link (a hyperlink pointing to that page) the page gets a small SEO boost depending on the site it has come from, obviously more reputable sites will…
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