Link building is important because it’s a major factor in how Google ranks web pages. It refers to the process of getting external pages to link to a page on your website and is one of the many tactics used in SEO. Building links is a difficult, time-consuming process but a link from an authoritative website will make a greater impact than a link from a newly built website. Submitting your practices website to general and niche website directories helps to improve search engine rankings for your website for searches based around your selected keyword phrases.
In the offline world we are quite familiar with the concept of referrals, from friends, family and workmates etc. Referrals also take place online and one of the ways to earn more referrals from Google is by improving your online credibility. Online credibility will improve through link building.
Benefits of links to your website:
How to get quality links:
Search engines take note to who is getting the most referrals. The more credible you are, the more referrals you see, Google then feels confident in referring your website for a specific subject. Link building is not just important for search engine optimization. In fact link building has multiple benefits that can boost you online.
Knowing the right people:
Remember its people, not websites that give you links. If someone has taken the time to link to you then they see value in what you do. Behind every link is a person to whom you can build a stronger relationship with. Begging for links with good content by email is what many companies call “link-building” nowadays. But networking and people skills are much more effective. Knowing the right people in person and getting links based on good practice can provide the best links, but it can also be very time-consuming.
Return on Investment:
Here are some tips to maximize return on investment from all the links you are able to attract:
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