Building Quality Links

24 October 2014 | | Marketing, Search Engine Optimisation

Link building is important because it’s a major factor in how Google ranks web pages. It refers to the process of getting external pages to link to a page on your website and is one of the many tactics used in SEO. Building links is a difficult, time-consuming process but a link from an authoritative website will make a greater impact than a link from a newly built website. Submitting your practices website to general and niche website directories helps to improve search engine rankings for your website for searches based around your selected keyword phrases.

In the offline world we are quite familiar with the concept of referrals, from friends, family and workmates etc. Referrals also take place online and one of the ways to earn more referrals from Google is by improving your online credibility. Online credibility will improve through link building.

Benefits of links to your website:

  • The right links can drive traffic to your site which can then convert into leads.
  • Links help search engines find all of the content on your site.
  • The number and quality links to your site will help determine your Page Rank and your Page Rank helps determine your rank for many of your search terms.

How to get quality links:

  • Submit your site to web directories
  • Communicate with others in your industry
  • Create compelling content

Referrals:

Search engines take note to who is getting the most referrals. The more credible you are, the more referrals you see, Google then feels confident in referring your website for a specific subject. Link building is not just important for search engine optimization. In fact link building has multiple benefits that can boost you online.

Knowing the right people:

Remember its people, not websites that give you links. If someone has taken the time to link to you then they see value in what you do. Behind every link is a person to whom you can build a stronger relationship with. Begging for links with good content by email is what many companies call “link-building” nowadays. But networking and people skills are much more effective. Knowing the right people in person and getting links based on good practice can provide the best links, but it can also be very time-consuming.

Return on Investment:

Here are some tips to maximize return on investment from all the links you are able to attract:

  • Enhance your search engine rankingsInbound links to your site are the most important factor determining the position of your site’s pages in the search engine results. It used to be quite easy to achieve search engine success with low quality links but Google now actively looks for low quality links and content where they then might penalize sites for this reason.
  • Increase direct / indirect visitors to your site – Your links when placed on quality sites will also bring you significant traffic.
  • Quality links attract more quality links – For a new site, links are initially hard to get. You have to work hard to get early successes and build momentum. Once you’re seen as an industry leader other sites will want to write about you, comment on your products and link to you. If your site already has good links, they’ll come across your practice name several times which increases the likelihood that they’ll contact you.
  • Quality links live long – Unlike advertising, quality links often stay in place, continuing to bring you traffic for many years. Google and other search engines look at the age of a link and the pattern of acquired links over time. Links that you acquired years ago continue to influence your rankings and still bring you direct visits.

If you would like any further information about our website design packages then give the Dental Design team a call on: 01202677277.

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