Social media for dental practices is very much based around the premise of brand awareness, however as with all business activities, ideally you would like to see some form of return from your investment. Here’s some ideas for monetising social…
Twitter has announced via a carefully worded tweet that “we’ve confidentially submitted an S-1 to the SEC for a planned IP. This tweet does not constitute an offer of any securities for sale”. This means that under new legislation, growing…
Within our SEO team we constantly strive to achieve return on investment for our dental practices. When it goes right, we are part of a positive effect on the bottom line of the practice and this can be a wonderful…
10 things you didn’t know about Google!
5 September 2013 | Marcus Amberton | Search Engine OptimisationGoogle turned 15 years old this week; the company was founded in 1998 by Larry Page and Sergey Brin. Here are some facts that you may not know about the company. 1) Google’s original name was BackRub with the homepage…
A site that adds value to the user, informs and interests them enough to visit again is going to be a site that ticks Google’s algorithmic boxes. Sites with less engaging content, duplicate content and physically less number of words per…
When Dental Design first launched, getting to the top of Google was a lot easier than it is today! All you had to worry about was choosing a domain, setting up the website and then keyword stuffing your meta title,…
Google combines paid and organic reporting
28 August 2013 | Marcus Amberton | Pay Per Click, Search Engine OptimisationThe Google Adwords function is constantly being updated. The latest feature provides more data within the interface, showing both paid and organic search data for particular keywords. The introduction of this facility falls in line with Google’s campaign to provide…
What is Google Authorship? Google authorship is essentially your photo added to the search engine results pages to make your content more prominent and appear more credible. Some studies suggest that click through rate can increase by up to 150%…
Local Search ranking factors 2013
16 August 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationBack in July I wrote a blog which highlighted the 2013 search ranking factors based on the research from American SEO company SEOMoz. The key findings from the data they gathered is that quality link building and on page optimisation…
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