Thin Content – Be Warned

Thin Content – Be Warned
5 September 2013 | | Search Engine Optimisation

A site that adds value to the user, informs and interests them enough to visit again is imagesgoing to be a site that ticks Google’s algorithmic boxes. Sites with less engaging content, duplicate content and physically less number of words per page are verging toward the dangerous end of the spectrum and may incur a warning from Google through the webmasters interface suggesting a change in tact.

The warning is a chance to address the issues on the site and amend to comply with Google’s webmaster guidelines in delivering a site that genuinely adds value to the user.

Google’s Matt Cutts (engineer) recently described sites which ‘add value’ as those which are unique and engaging enough to attract users again and again. They are not sites which feature content you can find on another site just as easily. They are not sites with doorway pages which only feature a link to another site with very little or no other content.

If you receive a warning he suggests reviewing the content across your site and, if its content pulled from another site on the web, consider whether this is all together useful for the user. He suggests reviewing this and re-writing the content in a unique fashion, rather than just tweaking the words to form the same content but in a different form.

Over the last few months we have seen sites here at Dental Design performing really well with unique content that adds value and passes on the dentists own pearls of wisdom across to the user. We’ve seen newly designed sites hit the ground running with this value-added content and it is clear evidence that Google’s algorithms are rewarding sites with top class information.

Whilst it may seem easy and obvious to fill an Invisalign page with text from the Invisalign home page, this adds nothing new for the user that they couldn’t find elsewhere. Producing this content yourself and interspersing the text with details of your own unique treatment ethos, pathways and  ‘voice’ will be more compelling to the user and to Google, meaning its more likely to be seen.

Try this:

  • On a page from your site highlight any section of text ( at least a couple of sentences) and put into the Google search bar
  • Encase the text in quotation marks (“)
  • Press search and see what other sites feature this same text.
  • If it’s a whole load of other dental sites featured, chances are Search Engines will be picking this up too and that content could be working harder for you by being unique from the competition.

We are happy to work with our client’s in helping them find a ‘voice’ for their practice and encourage unique content across all the pages on your site. It’s great for brand awareness and great for rankings. Call Dental Design on 01202 677 277.

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