Fact 1 #Dental practices need patients. Fact 2 #Dental practice websites need users. Fact 3 #Your home page needs one clear Call to Action. It’s a vastly overrated notion that a homepage should include all sections of your website and…
Search Engine Optimisation is an online marketing channel of increasing your website’s rankings for your targeted keywords which then increases traffic to your site. It is said that SEO is an art rather than a science, Google and the other…
Google have upgraded their adwords pay per click advertising platform to offer two categories of campaign, legacy and enhanced. Over the coming months, all campaigns will move over to the new enhanced campaign, that promises new features which include: multi…
Have you delved into Pinterest to promote their dental practice? It really is a fantastic tool to showcase your practice, your work and your team. Here are some simple ways that you can use Pinterest to your advantage: 1) Tell…
Google has recently announced that it is rolling out an upgraded interface for Places for Business that will replace the current dashboard. The rollout will be staged and initially only made available to a small number of US businesses and…
LinkedIn has followed in the footsteps of social networking sites Facebook and Google+ in allowing users to tag connections and companies in status updates. When you now log in to LinkedIn you will be greeted with a speech bubble which…
Eric Schmidt’s forthcoming book is causing quite a stir prior to its release next month. The executive chairman of Google released an excerpt from his book a few months ago where he discusses how identity and authorship might be used…
Gone are the days were you can simply off load your link building campaign to a ‘link farm’ and watch your site creep up the SERPS. Nowadays it’s about being creative and resourceful in link building, with major search engines…
The majority of dental practices rely heavily on search engine optimisation to promote their practice and so they should- it really does help to bring in business. However, there are also some very valid reasons for opting for PPC to…
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