The whole point of social media is to be social, which many practices forget. So here’s some tips on how to ‘humanize’ your practice on social media and why.
1) Start with staff
Your staff are real people with real interests and personalities in and around the dentist’s chair. Reflect this in the people you follow/like etc and share interesting articles/websites about such subjects. You never know, someone who you follow from an outside interest group could see your practice following them, triggering their memory to book an appointment!
2) Put your fans to work!
Ask your fans to write or even video a testimonial about your practice to share. Or you could ask them to upload photos from their wedding for example, showing off their brand new pearly whites!
3) Be open to debate
Take part in discussions and debate topics of interest to the industry to show your expertise and thought leadership.
4) Own up to mistakes
A huge part of being human is making mistakes- so own up to them! You are far more likely to create a positive message about your practice if you respond to disgruntled patients in a satisfactory manner, than putting your head in the sand and ignoring that a problem exists.
5) Be present
You need to give patients a reason to follow you, so if you only update your status once in a blue moon or you bombard them with your sales pitch, their interest is going to dwindle very quickly. It looks better to not have a social media presence at all than to have an out of date profile or one which purely pushes the hard sell.
In conclusion, remember people buy from people, so make sure your social media activities reflect this. If you would like help with your social media strategy give us a call on: 01202 677 277.