Bing is celebrating their fifth birthday today. Bing often seems to be left behind and following in the shadows of the giant that is Google. However, Microsoft’s search engine still holds 18% of market share and therefore shouldn’t be completely ignored.
The Bing Search engine is “one that was anchored around the mission of empowering people with knowledge- helping them do more, not just search more.”
Bing launched in 2009, describing itself as a “decision engine” which had the goal of providing “customers with intelligent search tools to help them simplify tasks and make more informed decisions.”
Bing’s main focus was largely creating a user-friendly search engine, which organised information in an easy to navigate way.
Making Room for Social Media
By 2010 it was clear that social media was here to stay. Social interactions left digital footprints, which enabled search engines to better understand user behaviour. Bing formed partnerships with Facebook and Twitter to improve the relevancy of their results.
Mobile Changed Search
In 2011, search engines realised that they must optimise for tablets and mobile usage. Bing quickly saw the need for creating applications (e.g., Bing for iPad) that were optimized for touch screens and were visually rich.
What’s next for Bing?
“You should expect relevant information to come to you when and where you need it.
You should expect experiences to adapt to you and your context, instead of the other way around. You should expect proactive experiences that anticipate what you need.
You should expect information to be actionable for what you need at home or work”
At Dental Design we ensure that our search engine optimisation techniques apply to both Google and Bing to ensure that your website achieves the highest number of visitors as possible. If you would like further information about search engine optimisation for your website, speak to a member of the team on: 01202 677 277 who will be happy to help you.