Boosting Your Website Converstions

Boosting Your Website Converstions
26th September 2014 | | Marketing

conversionEveryone aims to convert every visitor on their website.

Unfortunately whilst it would be great if every visitor decided to give you a call from your website in reality that is not necessarily possible. Conversion rates for websites tend to be on average between 2 and 10%, so what can you do to help make sure your website has the best chance of converting visitors into your new patients?

Design and User Experience

A bespoke modern up to date looking website is more likely to convert new visitors than a tired dated website with old content. It is also likely to make your practice stand out above the competition. So what aspects of the design should you pay particular attention on:

  • Colours

Once you have picked a particular colour palette stick to it. Using a variety of colours throughout the site can harm your site’s aesthetics and distract the visitor’s attention away from your calls to action and promotions.

  • Calls to Action

One of the most important factors that help increase the conversion rate of your website are the calls to action. Make sure your calls to action are clear and can easily be seen on the webpage you are including them on.

  • High Quality Images and Video

High quality images help liven up your site and if you are including before and after images of treatments this can help increase the amount of trust a patient has in the practice.

Speed

It goes without saying that the faster your site loads the more likely the visitor is to stay on the site. There is nothing more frustrating than clicking on a site from a search engine and waiting a while for the page to load. One way to help make sure your site loads quickly is to make sure the size of the images you would like on the site are not too big.

Trust

Reviews from existing patients about a practice are incredibly important when it comes to instilling trust in new patients interested in your services. Gaining Google reviews for your practice and engaging with patients through social media are just a couple of ways of increasing the amount of trust patients have. Why not include a blog on your website which you regularly update? Not only will this help your SEO (search engine optimisation) efforts but can establish your practice as the trusted source for information about dental related concerns and can lead visitors into enquiring about your services.

 

Adopting these tips and testing different ways of using them can help you narrow down the best way to increase your site’s conversion rate. If you would like to know more about how Dental Design can help give your site a boost, please give us a call on 01202 677277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2021
Five Star
Reviewed Marketing
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
"Would definitely recommend to a friend"
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
"I cannot recommend Dental Design highly enough"
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
"Really great company to deal with"
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
"Very professional, efficient & adaptive to new situations"
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
"I cannot recommend them highly enough"
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
"Has been invaluable and gone out of her way to help us"
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
"The team and package offered at dental design was unrivalled"
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"