Case Study: Social Ads Success for Invisalign Open Day
Client: Hurst Dental
Goal: Drive leads for an Invisalign Open Day
Campaign: Multi-channel campaign including organic, email, PPC, and Meta Ads
The Challenge
Hurst Dental was gearing up for a crucial Invisalign Open Day in mid-October. The goal was to attract potential patients and generate a significant return on investment. We were tasked with crafting a comprehensive marketing strategy that would effectively reach their target audience.
Dental Design’s Meta Ads Approach
Our team developed a targeted Meta Ads campaign designed to drive leads and generate interest in the Invisalign Open Day. We experimented with various campaign types, audiences, and ad assets to optimise performance.
Key Strategies:
- Lead Generation Campaigns: We found that lead generation campaigns were most effective, as they minimised user disruption and offered a streamlined form filling experience.
- Targeted Audiences: By focusing on specific interest groups, we were able to reach highly relevant potential patients.
- A/B Testing: We tested different ad assets, including stock photos, text-heavy ads, and videos, to identify the most engaging content.
The Results
Over the 20-day campaign period, the social ads generated 6 leads. 4 of these leads attended the Invisalign Open Day, with an estimated value of £3,600 each. This translates to a total estimated revenue of £14,400.
ROI Analysis:
Considering the ad spend and management costs, the campaign generated a ROI of £13,675. This demonstrates the significant impact of our social ads strategy in driving qualified leads and achieving the client’s objectives.
Comparison to MiSmile
During the same period, Hurst Dental was also running social ads with MiSmile. While MiSmile generated more leads, many of these leads did not convert into actual patients. As a result, the MiSmile campaign generated only £11,750 in revenue.
The Power of Partnership
The success of this campaign can be attributed to the strong partnership between Dental Design and Hurst Dental. Our ongoing relationship and deep understanding of the client’s goals enabled us to develop a highly effective marketing strategy.
By leveraging our expertise in dental marketing and the power of Meta Ads, we were able to deliver exceptional results and exceed the client’s expectations.
This case study highlights the effectiveness of social ads for driving leads and generating revenue in the dental industry. By working with a trusted dental marketing agency, practices can maximise their return on investment and achieve long-term success.
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