Google’s regular algorithm updates have far-reaching effects across industries, including service-based businesses such as dental practices. With each update, Google refines how it ranks websites, prioritising user experience, content quality and local relevance. For dentists, staying ahead of these changes…
Digital marketing has revolutionised the way dental practices connect with potential patients. By understanding and leveraging the power of SEO and PPC, you can significantly boost your online visibility and attract more patients to your practice. Understanding SEO and PPC…
If you’ve ever needed customer support via webchat, you’re probably familiar with the frustrations it can bring. Traditional webchats often lack reliability and consistency. For dentists, delivering accurate information promptly to patients is essential, especially with the rising competition. One…
Client: Hurst Dental Goal: Drive leads for an Invisalign Open Day Campaign: Multi-channel campaign including organic, email, PPC, and Meta Ads The Challenge Hurst Dental was gearing up for a crucial Invisalign Open Day in mid-October. The goal was to…
When it comes to digital advertising for dental practices, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is to attract new patients or…
For many dental practices, website traffic is a key performance metric, as it reflects the visibility and reach of the practice online. Still, many people tend to place too much emphasis on short-term traffic changes, especially when numbers unexpectedly rise…
Ad rank is a pivotal factor in determining the visibility and success of your Google Ads campaigns. For dental practices, understanding and optimising ad rank can significantly impact patient acquisition and practice growth. Let’s delve into the key aspects of…
It’s well-known that Google is essential for boosting online presence, especially for dentists looking to grow their patient base. This isn’t just a guess—statistics show that online searches play a key role in driving success for dental practices. But, if…
Have you ever wondered about the potential patients who visit your dental practice’s website but never make an appointment? This is a common occurrence in the healthcare industry. However, with the powerful tool of remarketing, you can bridge this gap…
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