One of the biggest changes in the dental industry since coming out of the Covid lockdowns has been that, for the most part, patients are in steady supply. Whether this is due to the closure of NHS practices, or practices…
Elevating Your Practice with the Power of Dental SEO
23 August 2023 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationEstablishing a strong online presence is paramount for any business, and for dentists, it’s no exception. This is why dental SEO should be a vital component of your practice’s marketing strategy. In this blog, we’ll explore what dental SEO is…
The Importance of Keyword Research
25 May 2023 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationIn the ever-expanding digital landscape, where millions of websites compete for users attention, it is crucial to employ effective strategies to ensure your content stands out. One of the key foundations of successful SEO is thorough keyword research. Understanding search…
Clawing back the advantage – why private practices need to take note
27 April 2023 | Matt Keech | Blog, Marketing, Pay Per Click, Search Engine OptimisationIt cannot be understated that the current situation surrounding the NHS clawback (dare I say) controversy is set to be fairly monumental for the profession. There is a growing feeling that NHS and mixed practices that were already struggling may…
Why Your Dental Practice Needs a Dental Marketing Agency
27 April 2023 | Marcus Amberton | Blog, MarketingAs a dental practice owner, you understand the importance of marketing your business to attract new patients and retain existing ones. However, with the increasing competition in the dental industry, it can be challenging to stand out from the crowd….
Why your rankings might’ve dropped after a website redesign
27 April 2023 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationThe goal of redesigning your website is to make it better for your patient, right? So seeing your organic rankings drop after a new web launch can be frustrating, even more so when you’ve taken all the steps to mitigate…
One step back, two steps forward – when to switch marketing priorities when budgets are tight
3 April 2023 | Matt Keech | Blog, Marketing, Web designI think it’s fair to say that sometimes we can all be guilty of maintaining the status quo even when conventional wisdom would dictate that we need to change what we’re doing. Changing nothing is the easy thing to do….
Noticed a drop in traffic this month? Here’s why
31 March 2023 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationThe online marketing landscape is ever-changing. Over the last few years, there have been several changes to rules and regulations when it comes to recording and reporting website traffic. The biggest change has been in the introduction of cookies. Cookies…
The biggest understatement I regularly come across at work is “The digital marketing world moves quickly”. That’s like saying the Pacific is quite big, or the next nearest solar system is quite far away. The digital marketing world isn’t just…
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