Lead Management is an essential aspect of any business, regardless of its size or industry. It involves the process of identifying, capturing, and nurturing potential customers to convert them into paying patients. In this blog post, we will discuss how…
Everything you need to know about Dental SEO in 2023
19 January 2023 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationSEO is forever changing. Whether it’s a new Google update, or changes in user’s search behaviour, practices must continue to adapt their SEO strategy to achieve that all-important SERPs ranking. As we enter a new year, now is the perfect…
And breathe. What a year that was! Whatever its origins, the phrase ‘may you live in interesting times’ has always been determined as something one might say to an enemy. Nobody wants to live through turmoil, and 3 prime ministers…
Like most businesses, you’re probably using Google Analytics to track your website performance and measure how well your marketing campaigns are performing. With the sun setting on Google’s old Universal Analytics and everyone moving onto GA4, it might also be…
Is your dental marketing strategy prepared for a recession?
17 November 2022 | Aniqa Tabassum | Blog, Marketing, Pay Per Click, Search Engine OptimisationAs we lead into a potential economic recession, we know that customers will start to tighten their wallets and spend only when necessary. As a practice owner, it may seem natural to do the same with your budget. Marketing and…
Schema Markup – what is it and how does it help your SEO?
30 October 2022 | Aniqa Tabassum | Blog, Search Engine OptimisationSearch engines like Google, work hard to read and understand the content on a website. By adding schema markup to your site, you can make their jobs a whole lot easier and boost your rankings. Schema markup, also known as…
I’m sorry. I know, I know, why am I talking about next year when it’s only October? We’ve not even passed Halloween yet, let alone thought about Christmas, and yet here I am with 2023 in the title. Look, I…
The cost-of-living crisis: What does it mean for your online marketing?
23 September 2022 | Aniqa Tabassum | Blog, Marketing, Pay Per ClickThere’s no getting away from the uncertainty surrounding the cost-of-living crisis. Whilst people are already feeling the effects of rising prices, it’s only predicted to be even more challenging over the coming months. So what does this mean for UK…
TikTok! What is it and is it right for you? Though the app had already been around for many years (previously called Musical.ly), the social platform saw a boom in user activity during the 2020 Covid pandemic. With everyone stuck…
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