Schema Markup – what is it and how does it help your SEO?
Search engines like Google, work hard to read and understand the content on a website. By adding schema markup to your site, you can make their jobs a whole lot easier and boost your rankings.
Schema markup, also known as structured data, is the language of search engines. It’s a piece of unique code that is placed on your website to help search engines show users more information within the search results. Using unique semantic vocabulary in microdata format, schema helps inform users faster and works across search engines like Google, Bing and Yahoo.
Schema was invented for users. When a site has schema markup, the user is able to see details of your website (like who you are, where you’re based, and what you do) at a glance. This helps them decide whether to click through or move on to another result. According to Search Engine Land, implementing schema to your site could increase your click-through rate by 30%.
Schema can also impact your SEO. Incorporating a schema markup for SEO offering value to search engines as well as users.
- Schema gives search engines a greater semantic meaning regarding the site’s content. With it, the search engine can understand a site’s page better, and identify different types of information on the pages. This, in turn, increase your chances to rank for more relevant phrases.
- Structures markup make SERPs listing more visible. Many schema types like rating, reviews, breadcrumbs, FAQs and other markups help visitors notice a listing even if it ranks further down on a page. Many of those also provide social proof that may convince a user to click one result over another.
- Adding schema also helps increase ranking. On average, websites with schema rank four positions higher in search engine results than those that don’t.
- Schema can also improve ROI. Many markup types – star rating, for example, give users an additional reason to select a particular result and attract patients who are ready to enquire.
With search engines continuously changing their algorithms to give users the best search experience, implementing schema to your site can help turn searches into patients and boost your rankings. At Dental Design we implement detailed schema markup to help build your online presence. If you’re in need of a new dental website, get in touch with our dental marketing experts today.
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