No practice likes receiving negative feedback, but negative reviews don’t need to be daunting. It all comes down to the way you approach them. You can then quickly change the things you’re not doing as well to improve your overall…
Forget location, it’s all about Retention, Retention, Retention
22 August 2022 | Matt Keech | Blog, MarketingI have to say that I find nothing is more puzzling in life than when Kirstie and Phil ask the two prospective homeowners about their budget. ‘Well, I’m a part-time water slide tester and my wife volunteers for the local…
SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
As I write this piece I’m reminded of the title of a 1970s BBC sitcom, ‘It Ain’t Half Hot Mum’. Summer has well and truly arrived and the UK sits sweltering in a heatwave that currently shows no signs of…
Time to review your PPC landing pages
29 June 2022 | Dental Design | Blog, Landing page, Pay Per ClickIs your PPC campaign not performing well? It might be worth looking at your landing page! An effective landing page is the cornerstone of a successful Google Ads campaign. Each landing page should be designed to prompt an action from…
Platinum Jubilation – Celebrating your long-standing patients with CRM
8 June 2022 | Matt Keech | Blog, MarketingUp and down the country the bunting is being taken down, the leftover jam sandwiches are being wrapped in cling film and people can freely drive around housing estates without being caught in a labyrinth of closed roads full of…
Getting patients to your website is an achievement in itself, it likely means you are ranking well in the search engines and/or have been recommended by word of mouth. Either way, you’re off to a great start. However, once a…
Practices will spend a lot of time thinking about the words on their website but it’s the images that are likely to catch people’s attention first. The imagery on your website will help you stand out from your competition, it…
Reels are officially available on Facebook! At the end of February, Meta announced they would be officially rolling out Reels to Facebook. With the incredible success on Instagram and the rising popularity of short-form video content, Meta is doubling down…
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